Company Profile
Moving Editora is a Brazilian leading publisher of interactive entertainment
software products. The company based in São Paulo has been
publishing a diverse portfolio of PC games that span a wide range
of categories and target markets. The company has licensed and
published a group of highly recognized titles, marketing to a growing
variety of consumer demographic. The products cover the action,
adventure, action sports, racing, role-playing, simulator, children
activities and strategy game categories.
Corporate Partnerships
Moving Editora has entered into a series of strategic relationships
with major developers and global publishers.
In 1999 Moving Editora started a Partnership with The Walt Disney
Company. A new distribution channel based on covermount magazines
was created for the children market. The monthly magazine Revista
CD Criança / Disney Collection distributes different interactive
software from Disney.
The company has a multi-year publishing agreement with Atari started
on 2004 for exclusive distribution on the Brazilian territory. Titles
such as RollerCoaster Series, The Civilization Series, Driver Series,
Enter the Matrix, GTR FIA Racing Simulation, Neverwinter Nights
Series and many others have been
distributed on the conventional in a box manner.
Distribution Channels
In-a-Box
•
Moving Editora has focused its publishing activities principally
on acquiring the license of titles with sustainable consumer appeal
and brand recognition. The company has been licensing titles from
major companies in the market such as Atari, THQ, DreamCatcher, and
many others. The reputed titles are distributed in the in-a-box conventional
manner reaching specialized stores, marketplaces, online stores and
mass merchandise retailers all over the Brazilian territory.
Covermount
•
Fullgames is a strong magazine, responsible for the covermount distribution
of a higher amount of units with a lower retail price, targeting
a wider market. Fullgames has been very important acting on the unusual
Brazilian market, which requires a lower shelf price for the consumers
of a Latin America economy. The magazine reaches 30k/40k units every
month with a different game.
• The Magazine CD Criança / Disney Collection is the
distribution channel for major Disney Collection titles.
Business Model
Moving Editora works with the license process for publishing and
distribution of titles, this is the only method to enhance predictability
of revenues and operation profits, avoiding the excessive taxation
for products imported to Brazil.
After the contract agreement is signed, the licenser sends an authorization
to Sonopress, which is the partner responsible for the duplication
process.
The company keeps a large distribution network. The products reach
specialized stores, marketplaces, online stores, mass merchandise
retailers and kiosks all over the Brazilian territory.
Contact
Address:
Rua Tabapuã, 821 Cj. 14
São Paulo – SP
04533-013
Brazil
Phone:
+55 (11) 3167-1439
Information
info@movingeditora.com.br
Business Development
Caue Figueiredo
caue@movingeditora.com.br
Product Manager
Alexandre Silva
alexandre@movingeditora.com.br
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